The Best Way to Survey Your Audience - Carney
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The Best Way to Survey Your Audience

It’s not all about the numbers.

Marketing can be cloaked as a numbers game. We feed off of tools like Google Analytics for the raw quantitative data it provides. After all, numbers drive our decisions and also keep the head honchos easy like dippy eggs on a Sunday morning.

But fam, it’s not all about the numbers. We’re tuning into Eric Siu and Neil Patel for their take on best ways to survey your audience.

Neil opens up with a pretty bold and annoyingly true stat. “Here’s the thing, over 95% of your traffic, and I bet you it’s way more than that, don’t convert into customers.” We know, many of you just thought about tossing your computer out the window and mashing your strategy funnels. We wanted to do it too. But, just hang in there for a sec.

The opposite of quantitative data is qualitative data and that’s our focus today. Here’s what Neil and Eric discuss:

  1. Google Analytics is a handy tool. Of course, you should still use it religiously because it will provide ideas on what tests to run or improving overall growth. But it’s not going to tell you specifically why a user won’t convert.
  2. The solution? Talk to your customers! Sure, there’s social messaging, emailing, and calling, but don’t diminish the power of surveys.
  3. Surveying offers the chance to send the right messaging to the right people. In other words, segmenting like a champ! Eric uses “Wild Audience” as an example.
  4. Eric recommends the WordPress plugin, SurveySlam as a tool to use to help aid your survey to segment needs.
  5. Don’t ask too many questions! Viewers are giving you their time and opinions. Avoid irritating them with a bombardment of questions. Also, make sure your questions won’t push biased answers.
  6. Use Word Cloud to combine your qualitative feedback. Specifically look into commonalities. This is how you will be able to make clear decisions.
  7. Lastly, thank everyone who participated in your survey!! Go the extra mile and do more than write the words “thank you.” Not only will participants be more willing to take a survey again but they will probably get others to take it as well.

We gave you the important snippets, but don’t forget Eric and Neil like to keep things sweet and to the point. If you have five minutes, definitely listen in!

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