Ford has brought its iconic Capri model back from the dead in Europe after 38 years—and this time, it’s an EV.
In three short films shot in Chile by Wieden+Kennedy London, Ford leans heavily into nostalgia with a mix of archival footage and dramatic new creative—from lightning bolts and stalking panthers to a Bond-esque car chase.
“To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style,” said David Colman, Creative Director at Wieden+Kennedy London.