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Vodcasts, or video podcasts, are rapidly growing in popularity.
Here’s the data:
- 33% of respondents claim they like to actively watch a video podcast, up from 30% in 2022.
- Another 31% of podcast consumers express a preference to listen to a podcast while the video is playing in the background or minimized.
- The Spotify content library includes over 250,000 video podcasts, up from 100,000 in 2023.
- On Spotify, over 170 million users have watched a video podcast to date.
- In the US, close to one in three podcast monthly active users on Spotify engage with video.
Check out the comprehensive report on 2024 podcast statistics by Backlinko.
