Sometimes you have to create an entire universe to sell some cinnamon buns.
Convenience store chain Prezzburoni is deeply discounting cinnamon buns ahead of Cinnamon Bun Day in Sweden (October 4), so agency Åkestam Holst NoA whipped up a campaign from scratch, to say the least.
In a series of vintage-inspired OOH and print ads for what looks like the height of ’80s Italian fashion, something starts to look a little off.
All of the models are holding cinnamon buns.
There’s even a fake ’80s music video—shot and edited on vintage broadcast gear—and a fake record company to fully gaslight the public into believing cinnamon buns were a BFD in the ’80s.
In-cinna-ception.
