Defining your ideal customer isn’t always a set it and forget it process. Audiences change and so may your offerings. When you go to the drawing board and define your target audiences, you’ll want detailed personas for tailoring outreach.
DigitalMarketer’s Customer Avatar Worksheet provides a great way of pinpointing your customer profiles. Hone in on 6 characteristics you’ll use for determining why your customer will buy. Plus, create a manifestation of your customer so you can anticipate objections and address their goals.