“Digital Marketing” is usually used as an umbrella term for anything involving a website, phone, or computer. Social media gets lumped into the digital world often since it lives on all three of those. BUT there is a difference when it comes to digital marketing and marketing on social media in your strategy. EconoTimes defines how and which one to use for your brand.
Social Media Marketing is the use of social media platforms to connect with your audience.
Digital Marketing, as we said, encompasses all internet and online technologies as well as digital media.
But let’s get down to the big differences that SMM offers:
- It’s great for drilling down into your target audience directly. Social media platforms offer customer information like interests, education, and age.
- On top of paid advertising, you get an extra layer of an organic brand experience for users. Audiences will follow or find you based on your content here, making it different from other content you’re putting out online.
- You are always in control of how much money you will spend and worry less about bidding.
Which one should you care about? That depends on what you want to use a paid advertising strategy for. In a perfect world, you could distribute your budget across all channels and your brand lived happily ever after. In reality, you’re gonna have to think about if you should go the social media route or other digital marketing routes. Fortunately, you have a lot of platforms to choose from.
Regardless, social media profiles should always be active for the sake of brand awareness and organic traffic. Read the full EconoTimes article for examples and tips.