It’s easy to worry about staying in business from an economic standpoint. What if the environment can’t sustain your business? According to Patagonia founder Yvon Chouinard, if you wait for the customer to tell you to green-light your company, you are too late.
Yvon never intended to be a businessman, but it happened. Now he’s finding a way to become a solution to the industry’s problems while remaining profitable.
In today’s video selection, Yvon explains why a top-down management system doesn’t work, and why the key to sustainably is to consume less, but consume better.