Hot off its highly ranked Super Bowl ad, Liquid Death has signed a multi-year deal with the Philadelphia Eagles—meaning its iced teas will now be available at Lincoln Financial Field.
CEO Mike Cessario, a Philly native, joked that the Eagles might be tapping into Liquid Death’s mojo for a repeat victory in 2026.
As the team’s Official Iced Tea Partner, Liquid Death will have stadium signage, social media integration, and a sweepstakes offering fans tickets, autographed swag, and an exclusive concert.
The brand has also launched the Liquid Death Pro Driver team, awarding $30,000 sponsorships to three NASCAR fans who chugged iced tea in 18 seconds.
