The Experts Guide To Facebook Advertising - Carney
The Daily Carnage

The Experts Guide To Facebook Advertising

You’ve heard of Buffer, right? But, do you know why you’ve heard of them? Do you remember where you first heard about them? There’s a pretty good chance that it was on Facebook because their Facebook ad game is on-point.

Buffer’s approach to Facebook ads is more than just brand awareness. They take their whole marketing funnel and use Facebook to push people down it. They run ads for all 3 stages of marketing – awareness, consideration, and decision. That’s something a lot of people don’t do.

We’ll let the experts at Buffer handle it from here…

  • (2:32) Awareness Stage. This is the “content boosting phase.” Take your top performing content and put $50 – $100 behind it. Buffer has seen some of their posts reach 750,000 people by just putting $100 behind it. That is such a great way to build brand awareness.
  • (4:20) Pro-tip: Instead of using the “Boost post” button, use Ads Manager to create a custom audience. From there use the “Use existing post” option to boost that high performing organic post. This gives you a higher level of control and (ideally) a lower CPM.
  • (5:09) The main point of the Awareness Stage is just to make a new audience aware of your brand.
  • (6:18) Consideration Stage. Once people familiar with your product, it’s time to get down with retargeting.
  • (7:21) Custom Lookalike audiences (one of our fav tactics) are built for the Consideration Stage.
  • (10:38) A real example of Buffer’s ad flow that pushes people down their funnel.
  • (11:56) The $$$ stage (aka the Conversion Stage). Success here comes down to the quality of your audience, your ads, and your ability to track results.

We <3 you, Buffer.

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