The Facebook Boost Post Button: How to Use it and Get Results
Everybody needs a boost here and there. Like when it’s 2:00 PM and your eyelids are growing heavy. A quick snack, a walk around the office, and maybe even an espresso shot or two (because why not) will give you the boost you need to push through the rest of the day.
Facebook posts benefit from boosts too. Not because they get sleepy, but because at a certain point they’ll plateau in reach and engagement. To help those posts thrive, Hootsuite is covering how to use Facebook Boosted Posts to get results.
What does it mean to boost a post? A boosted post begins its life just like an organic post. But after it’s posted organically, you can opt to spend some money to push it to a greater audience.
What do I gain from boosting a post? Organic reach on Facebook is declining. While it’s incredibly important to keep posting quality organic content, you’ll see more results when you pay to play. A boosted post will help you reach the right people and it only takes a couple of minutes to get up and running. Furthermore, you’ll see all the analytics surrounding your boosted post, which will help you refine your marketing strategy in the future. As a bonus, you can even extend your reach into Instagram.
How to boost, better.
- Tagged in a post? Boost it. You can boost more than just posts you’ve created. If you have influencers making branded content on your behalf, then you can boost those posts too. Just head over to your Facebook Page Insights and into the Branded Content section to find eligible posts to boost.
- Successful post? Boost it. Some of your organic posts may already get a lot of engagement as is. Posts like these are perfect for boosting since they have already demonstrated success in their initial limited reach.
- Got data? Learn from it. With any form of ad, you’ll experience a bit of trial and error. Consider what you’re expecting to achieve from a boosted post so you can weigh your analytics against your goal.
Check out the rest of the tips!
