While this idea for space marketing is nothing new, it’s definitely here and here to stay. The advancement of technology is the obvious reason, but commercial space travel and space tourism as a whole is going to be the huge reason why marketing in space is going to grow exponentially.
NASA has had a policy that prohibits any outside branding or advertisements on its equipment, but space isn’t as exclusive as it used to be. Major players like Virgin Galactic, SpaceX, United Launch Alliance, and Blue Origin are all racing hot and heavy to become the biggest names of space marketing.
Though still budding, space tourism is moving fast! So where will that take branding, brand partnerships, galactic marketing? Here are brands already launching space marketing campaigns:
- Pizza Hut sends a salami pizza to the ISS in 2001. Making it the first pizza to be delivered to space.
- NASA has made their own fragrance, and Travis Scott partnering with Breydo to make cosmic scents.
- Miller Lite sends off their seltzer in a (CGI-based) rocket.
- Tenga, the adult toy company, is planning to send a rocket of their own.
Looking ahead:
- Orbital Assembly Corporation’s Voyager Station, a space hotel, is set to be completed in 2027.
- NASA has done a number of collaborations (Converse, Vans, G-Shock, to name a few) and we see it becoming the norm for space attire as Under Armor is Virgin Galactic‘s official apparel partner.
See more examples of brands that have already gotten started in the space market on HypeBeast’s list of examples.
