Are your landing pages persuading people to take the action that you want from them? Maybe, maybe not. Either way, there’s always room for improvement.
Joanna Wiebe is one of the best —actually just the best — conversion copywriters out there. (We love you, girl!) In today’s podcast, Joanna reveals some of her secrets to creating high-performing landing pages. It’s a dynamite podcast, but if you don’t have time to listen, here are your notes:
- Match your landing pages with the buying funnel. If you’re writing copy for a case study download, you’re going to write differently than copy for an email sign-up landing page.
- Get emotional with your copy. This is where people truly miss. The PAS (Problem, Agitate, Solve) framework helps make your copy emotional. To effectively use this, however, you need to know what your customer’s problem is. Talk to your current customers to find out what their problem was and why they work with you to solve it. Jump to 18:25 for more on this.
- Get specific. Where is the traffic coming from? Write multiple landing pages for different traffic sources. If you have people coming from email, give them a different landing page than someone coming from organic search. Those are two very different types of traffic, and they’ll need a focused landing page to convert.