👀 Sponsor this spot to share your content with our community.
A recent Adobe study found that 73% of users believe Pinterest’s visual search delivers better results than traditional text-based search.
Plus, 36% of users now start their searches on Pinterest rather than a traditional search engine. This marks a major shift in user behavior, especially among younger audiences.
Pinterest turns passive browsing into active exploration. A search that starts with “green sofa” can evolve into a perfect-match “Parisian-chic ruffled velvet loveseat” just by tapping an image.
So, what does this mean for brands?
- Keep your product catalogue current. Upload a detailed catalogue including product names, pricing, sizing, and color.
- Use lifestyle imagery. Pins with lifestyle backdrops appear in more visual searches.
- Enable Pinterest Performance+ targeting. This AI-powered targeting expands your reach based on the visual context of your Pins, not just keywords.
Get the full scoop on new tools from Pinterest.
