The Greatest - Carney
The Daily Carnage
A blind person wears dark sunglasses and uses an Apple phone to identify objects in a room

The Greatest

Apple’s film “The Greatest” has won a Creative Arts Emmy in the primetime commercial category, and it’s well deserved. The directing centers people using the brand’s assistive technology to navigate their lives and create art, without a filter of melodrama or nobility. The spot simply bears witness to the fact that people with mobility, vision, hearing, and cognitive disabilities empower themselves, and access amplifies them.


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