Apple’s film “The Greatest” has won a Creative Arts Emmy in the primetime commercial category, and it’s well deserved. The directing centers people using the brand’s assistive technology to navigate their lives and create art, without a filter of melodrama or nobility. The spot simply bears witness to the fact that people with mobility, vision, hearing, and cognitive disabilities empower themselves, and access amplifies them.
Get the best dang marketing newsletter in your inbox on the daily. Subscribe »
Building up your email and conversion strategy, one tactic at a time.
Non-profit marketing mistakes & replacing koala bears.
If Elon Musk made shoes, we think he’d make them like Casca.
Decoding alien messages with infographics.
The ADA basics every website needs AND a tool to help you out with unstructured site data.
- See More →