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Relying solely on SEO is no longer enough to stay competitive.
The 75-25 rule of content marketing suggests that marketers should allocate between 25 percent and 75 percent of their efforts and resources to SEO to maintain a healthy balance with creative, original content initiatives.
A diversified content portfolio protects against over-dependence on any single type of content, builds meaningful connections with audiences, and remains resilient against changing search engine algorithms and consumer behaviors.
Benefits of content diversification include:
- Better engagement: Different content types appeal to varied user preferences, boosting engagement.
- Broader reach: Different formats (videos, blogs, infographics) thrive on different platforms, extending audience reach.
- Improved SEO: Diverse content supports keyword optimization, backlinks, and better search rankings.
- Higher conversion rates: Tailored content (blogs, emails, case studies) nurtures leads through the buyer’s journey.
- Long-term value: Repurpose content across multiple formats to maximize ROI and engagement.
How to apply the 75-25 content marketing rule:
- Conduct a content audit, categorize into SEO-focused and other types, and identify areas needing balance or improvement.
- Define your content goals (e.g., brand awareness, lead generation) and align them with your broader marketing strategy.
- Allocate 75% of resources to SEO content if effective, but dedicate 25% to other formats like videos, podcasts, or original research.
- Create a calendar incorporating both SEO and diverse content, considering audience preferences and key business events.
- Distribute content across different platforms, matching the format to the strengths of each channel (e.g., YouTube for video, LinkedIn for articles).
- Track performance (traffic, engagement, conversions) and refine your strategy based on analytics.
- Use feedback and data to fine-tune content, improving or replacing underperforming types to maintain effectiveness.
Check out the complete guide at Minuttia.
