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Another day, another search engine you didn’t know existed.
Instead of dropping a dry stat into your content, use The Measure of Things to compare measurements to things people are actually familiar with—like the height of the Empire State Building or the weight of a blue whale.
It helps you create vivid, relatable metaphors, which is perfect for simplifying otherwise confusing data, especially when you’re trying to connect with an audience that might not be familiar with technical jargon.
Plus, it’s fun. So, we’ll leave you to it.
