Olipop is biting at the ankles of its larger rival Mountain Dew with a new citrusy, caffeinated flavor: “Ridge Rush.”
The better-for-you brand launched an OOH campaign with the tagline “A Can of Do,” along with video spots directed by the comedic team that worked on “I Think You Should Leave,” hoping to capture some of Mountain Dew’s young adult audience with an antidote to the afternoon slump.
How long before we get a prebiotic soda flavor at the drive-thru window?
