Here’s a new way to get viewer’s attention we haven’t talked about yet: getting naked.
Absolut Vodka’s latest campaign proudly declares that they’re “The Vodka with Nothing to Hide.” The video takes the audience on a tour of Absolut’s distilleries and culture—and subsequently their morals—as they spotlight their honest ingredients, production process, and more. All while 28 real-life employees (as well as actors) parade around in their birthday suits.
Anthony Austin, executive creative director for BBH, the agency behind the film, said in a statement, “When we first discovered how Absolut makes their vodka, we were immediately taken by how proud they were of their process… We wanted to celebrate that openness, in a way that felt true to their Swedish identity…”
What better way to highlight a brand’s transparency than the naked truth?
