The good ole days are over. That is the days when you could post something on social media and have every person and their mother see your post.
Algorithms were introduced to create a more customized and enjoyable experience for the consumer as well as weed out spam.
Good for consumers, bad for marketers.
Today’s podcast from The Science of Social Media shows that if you understand what the algorithms are rewarding you could be close to creating the perfect Facebook post.
Here is the basic process:
- Content is published.
- The algorithm assesses what the content is about.
- The post is shown to a small sample audience
- If the audience reacts quickly it will show it to a larger audience.