The Power of Captions - Carney
The Daily Carnage

The Power of Captions

Closed captions are not just well-loved, they are expected. On top of being a must-have for people with hearing loss, they help anyone better understand what they are watching.

The Quick Stats:

  • In a survey of about 1,200 Americans, 70% of adult Gen Z respondents said they watch content with text most of the time.
  • 53% of millennial respondents said they watch content with text most of the time.
  • For Netflix, the number of people accessing captions has more than doubled since 2017.


So now that you know people are using them, let’s get into the why and how. 

Some Reasons People Love Captions:

  • To learn a language, decipher a heavy accent.
  • They allow you to get creative (placement, descriptions, emojis, etc.)
  • To completely understand muttered dialogue.
  • To watch content in shared spaces without disturbing others.

Turning On Captions:

  • YouTube, Facebook, TikTok, Snapchat,  and Instagram have automatic or auto-generated captions.
  • You can always go manual with “open captions” if you wanna add your own spice to it.
  • Apple has a Live Captions feature for any audio, even FaceTime.

Check out more information and testimonials about using captions in this article from the Wall Street Journal.


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