A personal brand doesn’t necessarily mean [your name here].com. Especially in a company setting, it’s important to stand out and rise above. Furthermore, with a personal brand, you’re constantly reminding people about the qualities that make you vital and unique.
“That’s your biggest advantage: you are you, and nobody is like you. When you can amplify those things that are unique about you, and they become a part of the image that you are sharing with others…then that helps you become your brand, and nobody can copy that.”
And that’s why Pat Flynn believes, in a sense, everyone should have a personal brand.
There’s no real recipe for knowing where to take your personal brand, but today’s Listen is full of advice for helping you start your brand journey. Plus, different definitions of personal brands, the conflicts you might face, tips for success, and examples of awesome personal brands.
- (08:25) The thought experiment in Will It Fly? that helps you ask yourself “What are my superpowers?”
- (09:35) The Shark Bait Test… How are you going to answer the question, “What is stopping me from hiring somebody to do exactly what you do?”
- (12:25) What is your unfair advantage? What is it that you have, or your company has to offer, that nobody else can?
- (13:28) What’s better? Creating a personal brand, or kind of creating a brand where maybe you’re working behind it, but you have a whole team?
- (13:40) Pros to a personal brand.
- (15:00) Why living in a world that’s all about people-to-people relationships makes personal brands so valuable.
- (16:00) When and how P-to-P relationships really helped Pat.
- (19:40) The personal touch Pat adds to each podcast.
- (23:23) Why being personable and vulnerable helps your audience connect with you.
- (24:22) Don’t be thwarted by negative comments — every second that you waste on a negative person is one second you take away from people who actually care about you and want to learn from you.
A ton more tips and stories for discovering your personal brand’s potential! →