The Psychology of Social Sharing - Carney
The Daily Carnage

The Psychology of Social Sharing

Marketing and psychology are very closely related, you could probably argue that they’re the same thing. Good marketers understand psychology (or at least a bit of it).

When we found this article from Canva about the psychology of social sharing, we knew we had to share it with our favorites (you guys).

The unfortunate truth about social sharing is one you already know: there is no magic formula to get tons of shares. But, there are tricks you can use to try and increase the social shares on your posts and articles. Below are the 5 reasons why people share things (according to Canva).

  1. Timeliness – timely news, especially shocking news, is more likely to be shared
  2. Emotion – posts that ignite emotion get more shares than those that don’t. This post from Buzzsumo breaks down which emotions you should aim for.
  3. Visual Impact – a picture is worth 1,000 words, right? Images can be better at sparking those emotions, that we mentioned above, than just words.
  4. Community – people love to be part of a group. That’s why you always see those “Only Things 90’s Kids Will Understand” articles with tons of shares.
  5. Idealization – people like to share things that make them look like who they want to be. It’s why everyone strives to be a “thought leader”.

The end of this article also drops some knowledge about how to optimize your posts for shares on certain networks.


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