We’re so sorry to be talking about Apple again, but Adweek’s Ad of the Day just could not be ignored. It’s beautifully simple yet striking and powerful in its emotional weight – something all marketers hope to achieve in their ads.
Launched just last night, Apple’s newest commercial pairs audio of Carl Sagan reading passages from his book, Pale Blue Dot: A Vision of the Human Future in Space, and videos of natural landscapes, shot by everyday people on their iPhones. It’s a breathtaking homage to Earth, and it’s as poignant as ever. (I’m not crying, you’re crying.)