The Reel World - Carney
The Daily Carnage

The Reel World

We’re so sorry to be talking about Apple again, but Adweek’s Ad of the Day just could not be ignored. It’s beautifully simple yet striking and powerful in its emotional weight – something all marketers hope to achieve in their ads.

Launched just last night, Apple’s newest commercial pairs audio of Carl Sagan reading passages from his book, Pale Blue Dot: A Vision of the Human Future in Space, and videos of natural landscapes, shot by everyday people on their iPhones. It’s a breathtaking homage to Earth, and it’s as poignant as ever. (I’m not crying, you’re crying.)


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