The Rise Of LinkedIn To 500M Members: What Marketers Need To Know For 2018 - Carney
The Daily Carnage

The Rise Of LinkedIn To 500M Members: What Marketers Need To Know For 2018

We’ve discussed the potential and power of LinkedIn quite a few times in the Daily Carnage. Like that time we dropped the “The Massive Opportunity of LinkedIn” into a Listen or the “45 Eye-Opening LinkedIn Stats Every B2b Needs to Know” as a Read, just to name a couple.  

It’s becoming the best social media channel for marketers faster than you can say, “LinkedIn generates 3x more conversions than Twitter and Facebook.”  

Seriously though, in just a couple years, the site has grown from 100 million members to 500 million. Not to mention a ton of other stats you can find in that second link up there. 

Today’s Listen is from Buffer’s Science of Social Media, and, surprisingly enough, this is only their second time talking about LinkedIn. After years as a job board and then being bought by Microsoft, the now content-first platform is earning Mad Respect from its members—big businesses, entrepreneurs, and marketers alike.

Let’s see what else makes LinkedIn so good, and why a lot of people think 2018 will be “The Year of LinkedIn.” Facebook Schmacebook…

  • (02:20) Ways LinkedIn has been on the rise around the world. 
  • (02:45) How its algorithm makes the channel so top notch.
  • (02:55) LinkedIn’s incredible (but invite-only) influencer program, which brings in big names, such as Bill Gates, Richard Branson, and Ariana Huffington.
  • (03:35) Aka… it attracts a lot of influential people and that’s obviously a huge advantage.
  • (05:05) Publishing as a major benefit.
  • (05:35) LinkedIn attracts great writers and provides these writers with top engagement.  
  • (05:55) The time Brian Peters posted an article that reached 70% of his total followers. Dang.  
  • (06:40) The advantage of LinkedIn video and what makes it stand out from Facebook video.  
  • (08:05) How to master the news-trending-focused algorithm and why you should tap into each story’s hashtags.
  • (09:15) LinkedIn as one of the only social media platforms that lets you connect directly to people in every level of a company.
  • (09:30) Professional contacts = open doors.
  • (10:25) How Buffer’s Science of Social Media used the channel to get NASA’s social media manager to speak on their show.
  • (10:55) How the CEO of Bikini Luxe used LinkedIn to promote her company. While it’s a strange product to promote on a professional network, she made serious a ~splash~ and saw a lot of success. You can tune in to her cool story here

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