The Story of Lucy - Carney
The Daily Carnage

The Story of Lucy

When was the last time a Windex commercial brought a tear to your eye? Never? Yeah, we can’t think of that happening before either. Until today.

In what might be the least product-focused ad for Windex ever, Chicago ad agency Energy BBDO tells the story of a father watching his daughter grow up. They do make a point to show plenty of windows, mirrors, and lenses (and hand prints on said windows, mirrors, and lenses) throughout the 3-minute ad, but it’s definitely not overt advertising for Windex. We like that.

The background music also helps take this campaign from just an ad to an emotional journey that will make you say, “I’m not crying, I just got Windex in my eye.” 


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