The Streaming Wars: Everything Marketers Should Know - Carney
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The Streaming Wars: Everything Marketers Should Know

If you say you aren’t streaming entertainment in some form, we might have to call you a liar. Streaming platforms are everywhere and that means so are the advertising opportunities. 

While some platforms are ad-supported, many don’t run commercials. That doesn’t mean advertising isn’t possible on them, it just takes a little bit of creativity (more on that later). Luckily, AdAge gave the rundown on everything marketers need to know about advertising with streaming services. Let’s get into it.

Who is Who?

Like we said, streaming is everywhere. Over the past decade, more and more networks and platforms are choosing to stream content. The biggest 3 players currently are Netflix, Amazon Prime Video, and Disney+.

What is What?

For the most part, 30-second or 60-second TV commercials can be utilized for streaming platforms. But remember when we mentioned getting creative with it? Brands are getting more in-depth with their advertising making sponsored talk shows, pause screen ads (that appear when a user hits pause), binge ads (that appear after several episodes in a row), and sponsored content spots within apps.


Streaming platforms are not going anywhere, so you can’t ignore them as a channel. While the lines of traditional TV and streaming platforms are blurring (meaning they’ll likely be transforming soon), there’s no denying that streaming is the where to turn. 

Want to learn more streaming lingo and ad examples? Check out Ad Age’s full post!


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