The Strongest Predictors of Marketing Success - Carney
The Daily Carnage

The Strongest Predictors of Marketing Success

Don’t get us wrong, we know everyone reading this newsletter is a successful marketer. But, we all want to be a little more successful, right?

CoSchedule recently did a whole lotta research on what makes successful marketers successful. They actually surveyed 1,597(!) marketers to find out.

It turns out, being a successful marketer mostly comes down to setting goals. Aaaand that’s all you need to know for today’s Listen.


Here’s what else you need to know:

  • (3:44) Coschedule published The State of Marketing Strategy report in which they surveyed over 1,000 marketers to find out which factors are most and least correlated with marketing success.
  • (6:40) Top marketers absolutely document their strategy. Marketers who actually document their strategy are 538% more likely to see success.
  • (8:00) Okay, so why does documenting your strategy matter so much? It turns out, people who write down and share their goals and strategy are 33% more likely to achieve those goals.
  • (12:04) Successful marketers are 4.3x more likely to set goals.
  • (12:54) The key takeaway here is that goals are so important. It might not be the most groundbreaking advice, but it’s clearly super important.
  • (14:32) Set the right goals by focusing on the goals that will absolutely make a difference in your company’s bottom line.
  • (15:47) Here’s one thing you might not know: successful marketers are 242% more likely to report conducting research at least once per quarter than marketers who are unsuccessful.
  • (19:18) The best marketers embrace reality (times, they are a-changing) and enjoy being proven wrong.

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