AI-powered products have become an integral part of marketers’ toolboxes, offering insights and increased conversions through optimized campaigns. As AI continues to evolve, it’s shaping the future of advertising and marketing in three significant ways:
- Interactive Ads: Ever wondered what it would be like to have a heart-to-heart with an ad? Well, now you can. AI is paving the way for interactive ads that you can literally talk to, turning marketing into a thrilling choose-your-own-adventure experience. Case in point: Google Nest used speech-to-text API for a chat-it-up user experience leading to a significant lift in purchase consideration.
- Creative Brainstorming: Who needs coffee for an ‘awakening’ when you’ve got a machine serving up hot and fresh ideas on demand? AI is playing a pivotal role in the ideation stage, helping creative teams generate verbal and visual prompts, and assisting in the visualization of concepts that don’t yet exist. AI-generated content is challenging creative teams to push their boundaries and conceive innovative ideas that set new standards in the industry.
- Scaling Production: AI isn’t just a creative wizard; it’s also a meticulous planner and manager improving the quality and performance of creative assets, guiding the iteration of concepts, and strategizing large-scale production. That said, marketers recognize the necessity of understanding and properly handling the ethics of AI and potential biases in its use.
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