How many times have you been in an argument with a coworker over what color a button should be on your website? You’ve both done research and come up with two different answers to one question. So what’s actually the correct color?
As it turns out, color doesn’t matter. What actually matters is visual saliency. That’s the term used to describe how much certain content “stands out” within a scene.
When it comes to website buttons, you need something that doesn’t blend in with the rest of your website to get maximum clicks. It’s a complex topic, but EyeQuant fully breaks it down in today’s Read.