Wait, wait, wait! We know you’re thinking about scrolling right past this section but don’t.
AdWords might not be the coolest ad platform out there, but when used right, it’s stupid effective. And we all know effective ads are seriously cool.
That’s why we’re taking some time to simplify AdWords for you. The easiest and best performing AdWords ads are retargeting ads. Okay, let’s get into it.
Frustrating stat of the day: Only 2% of shoppers convert on their first visit to your website. If you want that other 98% to convert, you need to get in front of them again—with retargeting ads.
Here’s what you need to know about AdWords retargeting ads:
- You’ll first need to add a retargeting tag to your website. It’s easier than it sounds. If you use WordPress, there are a number of plugins that can help, or you ask your friendly neighborhood web developer to help.
- Now it’s time to figure out who to retarget. You don’t just have to retarget everyone, you can retarget based on specific pages or a handful of pages. You can also retarget based on people who visited your website on specific dates.
- Pro-tip: Retarget based on YouTube and mobile app usage. One of the coolest features, you can retarget people based on YouTube videos they’ve watched from your channel, or if they’ve used your mobile app.
- The fun doesn’t stop there. If you real fancy, you’ll wanna retarget with dynamic ads. These are ads that change based on what products your visitors have viewed. It’s more for ecomm companies, but can be used for anyone who has multiple products.
There’s still way more in this post, including how to set up Customer Match Retargeting, which is like a Facebook Lookalike Audience on steroids.