January is off to a hot and heavy start, especially if you didn’t already solidify your marketing tools budget for 2022. No platform does it all (but maybe one day), so you’ll need a collection of tools to get things done for analytics, social media management, customer relationship management, project management, email marketing, and your overall site management.
See if there are tools you haven’t heard of before and what combination of them you might need for your business:
Marketing Management Tools
- HubSpot for lead generation and automation
- Honeybook for CRM
- Monday.com for HR and brand management
- Wrike for project management and account-based marketing
- EngageBay for automation and account-based marketing
- Pipedrive for CRM and contact management
- Salesflare for CRM and account-based marketing
- Bitrix24 for appointment management
- Lusha for CRM and data extraction
- AeroLeads for lead generation
- Pardot for lead generation
- Sprinklr for marketing automation
- Smartsheet for general business management
- Trello for team collaboration and campaign management
- Airtable for content management and automation
- Asana for project management and campaign management
- OptinMonster for lead management
Social Media Marketing Tools
- Hootsuite for general social media publishing
- Sprout Social for social media marketing and publishing
- Buffer for general social media management
- Social Status for general social media management
- BuzzSumo for analytics and influencer trends
- Sixads for social media ad management
Data Analytics Tools
- Google Analytics for your web analytic essentials
- Semrush for SEO and ad analytics
- Coupler.io for data integration
- CloudTalk for lead data and communication solutions
- Outfunnel for customer data and marketing automation
- Ahrefs for SEO and keyword tracking
- Moz Pro for a full SEO toolkit
- Leadfeeder for website analytics
Website Design and Other Web Tools
- Hotjar for customer experience management
- Optimizely for A/B testing and personalization
- Unbounce for landing page optimization
- SE Ranking for link management
- Wix for fast website building
- Elementor for WordPress web design
- Venngage for simple graphic design solutions
- Omnilink for landing page creation
- ConvertFlow for landing page creation
- Squarespace for website building
- Google Search Console for keyword research and SEO
Email Marketing Tools
- Mailchimp for newsletters, email marketing, and automation
- Sendible for email and social media marketing and monitoring
- Constant Contact for email marketing with e-commerce
- Drip for personalized email and SMS
- Campaign Monitor for email marketing
- Marketo Engage for email marketing and lead management
- Kartra for email and affiliate marketing
- AWeber for email marketing
- Omnisend for email marketing
UnboundB2B broke down the key features, prices, pros, and cons for each one of these tools so check it out!
