How “fast” is your customer experience? Marketing has to be a timely dance nowadays for how immediate inquiries, comments, emails, DMs are. Not to mention, the internet never sleeps, and neither do things that can go wrong (Sorry, we’re not trying to keep you up at night anymore than you already are).
Here is the run down of doing Rick Bobby fast marketing (hint: it’s about being prepared):
- Understanding your “Speed of CX”: It’s the measurement for how quickly you can deliver new or highly appropriate content and service.
- Pick the right platform: A high-velocity content process means getting technology that can support it. Immediate responses are a new standard, but there are plenty of ways to deliver that without your team losing sleep.
- Utilize segments and personas: Make them as identifiable as possible for the best individual experiences. It’s a lot of work up front to make your custom messaging more efficient.
- Funnel Vision: Understand your most important journeys across your customer funnels. Where can time to market be reduced? Map out content to make sure your boat is free of holes for smooth sailing.
If you’re not first…you’re not last. But when you market at high velocity, you gain a competitive advantage. This may seem like a given, but reducing time to market on products or deploying content quickly means getting that marketing finders fee.
We want to stress that faster is not always better. And we’ve all seen that too many hot potato turnarounds can lead to burnout. Read more on high-velocity marketing tips in CIO’s piece and the featured case study.
