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Wondering how the dead-mascot stunt paid off for Duolingo in Q1?
Embed Social analyzed 1,336 social posts to find out.
Here are the key insights…
- Over 60% of posts were text-based, while memes and videos played a supporting role in engagement.
- Nearly half of the posts lacked hashtags, limiting discoverability. The most-used tags included #DeathOfDuo and #SaveDuo.
- The highest activity occurred at launch and when influencers joined the conversation.
- Meme pages, influencers, and Duolingo’s official accounts fueled discussions.
- 620 positive, 360 neutral, and 345 negative posts revealed mixed reactions to the campaign’s approach.
- X saw the most engagement, and Instagram saw the most positive responses. More critical discussions happened on Reddit, and TikTok had high virality for both positive and negative reactions.
So, what can we learn from the stunt?
- Mix content formats to maximize reach.
- Promote branded hashtags to centralize engagement.
- Time posts around peak engagement periods.
- Partner with influencers to amplify messaging.
- Monitor sentiment and adjust strategy accordingly.
Take a look at Embed Social’s report for more.
