Today’s ad for Christie’s, notable British auction house, is hitting us with the goosebumps by way of a lost Leonardo da Vinci painting. But, without ever showing it.
Instead, Droga5 worked with portrait photographer Nadav Kander to place a hidden camera beneath the painting, known as Salvator Mundi. It has been confirmed over the last decade as a work by da Vinci and, and is considered, as Christie’s refers to it, “one of the greatest and most unexpected artistic rediscoveries of the 21st century.” It’s expected to sell for over $100M…
People of all walks of life (you’ll even see a few famous faces) come to view the sublime, unearthed painting. Meanwhile, the hidden camera captures their deep reactions to it, some moved to tears.
In Droga5’s words, the videos itself paints “a picture of the overwhelming emotion that this painting, its beauty and its divine subject matter, stirred in all who came to see it.”