Ever wonder how Chief Marketing Officers make the decisions they make? Or, even more specifically, how they manage their day-to-days? Efficient daily operations makes for well-oiled machines, so tools and resources are clearly keys to success.
So, which marketing tools are the chosen ones?
Forbes spoke with Josh Steimle, CEO of the digital marketing agency MWI, about this very topic. Through in-depth interviews, Steimle was able to get an inside look at the tools that chief marketers at Domo, GE and Spotify use — and the rationale behind why they chose them.