Thinking Outside the Pharmacy - Carney
The Daily Carnage
Nature Made

Thinking Outside the Pharmacy

Nature Made’s new campaign may not seem all that groundbreaking at first. But for a vitamin and supplement brand, there’s a few glaring omissions. Where’s the unexpected ache followed by a flash of concern? Where’s the helpful pharmacist? Nature Made did their homework and found that consumers just don’t connect with fear-based advertising anymore, so they’re opting for a sunnier message about living well.


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