This Must Be the Place - Carney
The Daily Carnage

This Must Be the Place

Speaking of Ikea (and getting lost in Ikea), they just whipped up a suuuuuper helpful app that will likely save you days of wondering around in the store. And, it’s accompanied by a super cute ad, filled with progressive couples and a charming message.

Ikea Place, available now on iOS 11, is an augmented reality tool you can use to see what exactly a piece of furniture will look like in a room and, maybe even more importantly, how exactly it will fit. By snapping a photo of your space, Ikea Place will show the furniture of your choosing true-to-scale right where you want it, right on your phone.

The future is here, y’all. And it’s Swedish. 


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