“What if we opened our own bar?” is a Top 5 drunk idea.
But “What if we turned this bar into a museum?” is sheer genius.
Trad pubs in Ireland are international treasures, but rising costs mean that some historically significant establishments have to shutter.
This year, Heineken, with the help of LePub, helped Irish pubs create virtual museum experiences. Why?
It’s a win-win-win. Pubs reap the protections afforded to museums, communities get to keep their watering holes, and pub-goers finally get to learn the lore behind all the s#!& hanging on the walls.
