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Buffer found that Threads generates significantly higher engagement than X, with a median engagement rate of 6.25% compared to X’s 3.6%, meaning Threads posts receive 73.6% more engagement.
Here’s a closer look:
- Threads benefits from a community-driven approach, with discussions, open-ended questions, and interactive content that tends to foster deeper engagement.
- As a newer platform, Threads also has lower saturation, allowing posts to gain more visibility. The algorithm prioritizes meaningful interactions, similar to Instagram.
- That said, X remains the top platform for real-time and trending content like news, event discussions, and short-form posts. Opt for strong hooks, concise messaging, and leveraging retweets for amplification.
- Crossposting between Threads and X leverages each platform’s strength to help maximize reach. Post consistently, encourage discussions, engage in comments, and use community-style tags.
Take a look at the data at Buffer.
