Whatever happened to Kelis? You know, the singer whose milkshakes brought all the boys to the yard? Perhaps she had to close up shop during the pandemic. At least she has a loyal customer base that will inevitably come back to the yard.
Your customers will come back to your yard too. Perhaps not because you’re slingin’ shakes, but because they miss your business as you miss theirs. So before the floodgates open back up for businesses, Econsultancy is sharing three ways businesses impacted by COVID-19 can prepare for a possible boom.
- Maintain relationships using content. While the entire world faces disruption, strategies need to shift. Many businesses can’t just carry on as usual, so what about their customers and audiences? Here’s where content comes in clutch. Diverting focus to content creation allows us to continue reaching our customers and desired audiences and discover new avenues for business. For example, some restaurants offer kits with instructions or even online classes on how to make beloved recipes. To deliver great content you must meet people where they are. And if you can meet people where they are, you can more easily adapt with them.
- Invest in lead gen now to fill the pipeline. Even if your business is temporarily halted, there is likely still demand for your products and services. By focusing on building up your pipeline, you’ll ensure you’re met with plenty of business when planet Earth gets the green light. People are eager to continue patronizing their favorite businesses. If you can add these people to your email list, then you can nurture them and keep them up to date on your reopening plan.
- Turn lemons into lemonade, even if it doesn’t make money. At the end of the day, it’s important to put your best foot forward. Just doing what you can for productivity’s sake can be helpful even if it doesn’t mean the usual revenue stream. Think of experiences you can provide for your customers to build excitement for what lies ahead or just to reward them for being loyal to your business. American Airlines started a wine club featuring wines serves onboard its aircraft. The point here wasn’t to recoup losses from the economic downturn. Instead, they focused on remaining top-of-mind with customers and offering a taste of the in-flight experience.
We could teach you the rest, but we’d have to charge. Only kidding. Read on for some examples.
