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TikTok has become a full-fledged search engine, reshaping how we discover brands, tutorials, and ideas.
If your content isn’t optimized for TikTok search, you’re missing out on long-term visibility. That’s where TikTok SEO comes in.
To stand out, you have to speak your keywords, include them in captions and on-screen text, and understand how TikTok’s algorithm tailors content based on search behavior, engagement, and context.
Here are 7 best practices for TikTok SEO in 2025:
- 📄 Use keyword-rich captions. Write exactly what your audience would search.
- ✍️ Overlay relevant on-screen text. Reinforces search terms visually.
- 🎙 Say your keywords out loud. TikTok indexes spoken phrases.
- 🏷 Use niche, relevant hashtags. Avoid overloading with generic tags.
- 📁 Rename your video file. TikTok reads filenames before upload.
- 💬 Engage in the comments with keywords. Strengthens context.
- 📊 Track and iterate. Use analytics to double down on what works.
Check out EmbedSocial’s guide to TikTok SEO for more.
