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1. Structure your video. The principles of comedy—setups and punchlines—that make short-form videos so effective apply to long-form videos, too.
2. Keep it dynamic. YouTube creators like Jesser excel in long-form videos by ensuring there’s always a new twist or reveal just around the corner.
3. Grab viewer attention early. The first five seconds of a long-form video are crucial for capturing interest. Movie trailer producers have long mastered this technique—creators should, too.
4. Create a strong hook. Subtle foreshadowing! Tease an exciting moment or highlight from the start to give viewers a compelling reason to keep watching.
5. Avoid static visuals. Change locations or apply creative effects. TikTok encourages dynamic long-form videos, and its expansive effects library is a great tool for adding flair.
6. Provide value through detail. Educational content often ranks high among YouTube’s sponsored videos for precisely this reason.
7. Solve a problem. Tackle common questions or debunk myths to draw interest.
8. Prioritize production quality. Platforms like TikTok reward creators who elevate their content with high production value.
9. Prepare like a director. Plan technical elements before filming. Approach your content with a director’s mindset to streamline production and maximize quality.
10. Be consistent and intentional. Stick to a defined aesthetic or style. Audiences prefer creators who maintain a consistent look and feel across their content.
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