In their latest ad, Tinder chronicles the history of dating, going all the way back to cavemen. One can’t help but think of those old Geico commercials, except it’s “Dating so easy even a caveman can do it.”
That’s kind of what Tinder is getting at in this beautifully-animated timeline. Dating and love were simpler back then before history began imposing rules based on class, culture, gender, etc. The animated story takes the audience through all of these perils of love as we see people kept apart or forced together.
Flash forward to today with Tinder aiming to make dating easy again. The brand spot also strives to shed a new light on the app, highlighting togetherness and love for all.
Consider us head over heels for the creative in this one.