Your affiliate marketing strategy should be finalized this month before holiday calendars start filling up. Consider these tips to maximize your impact:
- Less is more. While budgets have shifted towards cost-per-click (CPC) placements, brands must be strategic and considerate in their approach, avoiding overwhelming customers and publishers with excessive product promotions during the holiday season.
- Time is money. By evaluating commission rates and optimizing spending, brands can allocate resources more efficiently. Building relationships with aligned publishers, particularly by offering exclusivity, can help you stand out in a competitive Q4 environment characterized by ad oversaturation and increased publisher rates.
- Consider the economy. In anticipation of reduced holiday spending, lower-cost brands may thrive in affiliate campaigns by offering additional discounts. Position products as necessities rather than luxuries, given consumers’ cautious approach to discretionary spending.
Read more at Marketing Brew.