Watch: Under the Influence
Let’s face it, the average consumer is super cynical when it comes to advertising. Which means, the trust just isn’t there – and that’s bad for business. Enter: Influencer Marketing.
If you’re not familiar, influencer marketing uses key leaders to drive a brand’s message to a larger market – aka influencers (usually those social media mavens we’re all kind of jealous of) spread the word for you via their social channels.
Take it from today’s Watch, which sites “92% of customers trust recommendations from strangers over brands”.
Tune in below to learn how to effectively use this rising marketing method, so you can get in on the action before it’s too late. It’s a short 4 minutes and full of charming illustrations. We call that a win.