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Listing your business in online directories helps you build citations and improve visibility in Google’s featured local results and main SERPs.
Here’s what to include in an online business listing:
- Consistent NAP (Name, address, phone number).
- A link to your website (plus UTM to track traffic from each directory).
- A detailed company description, including mission, culture, and values.
- Photos or video of your office, employees, or daily business operations.
And the top 10 free business listings you should start with…
- Google Business Profile
- Yellow Pages
- Foursquare
- Better Business Bureau
- Superpages
- Hotfrog
- Merchant Circle
- EZLocal
- eLocal
- Manta
Check out HubSpot’s comprehensive guide for more.