As a wise soul once said, “you can’t buy happiness, but you can buy books, and that’s kind of the same thing.”
The Science of Social Media over at Buffer rounded up 9 books that they think are absolute must-reads for social media marketers. Plus, what makes them so dang useful and awesome. They even read aloud some of their favorite quotes from the books. :’)
Major inspiration ahead:
- (01:12) #1: Jab, Jab, Jab, Right Hook by Gary Vaynerchuck. Love him or hate him (or extra hate him), this book is super popular. It highlights how social media marketers must embrace the nuances and languages of each social media platforms.
- (02:45) #2: Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer. After all, they always say: bad reactions are better than zero reactions.
- (05:00) #3: Contagious: Why Things Catch On by Jonah Berger outlines 6 principles that you can apply to marketing efforts to create free word-of-mouth marketing, which he argues is more effective than advertising.
- (06:40) #4: Permission Marketing by Seth Godin. Wise Godin raises this hard-hitting question: Marketers want to get their messages in front of you — they must get their message in front of you just to survive. The only problem is, do you really want more marketing messages?
- (08:00) #5: How to Win Friends and Influence People by Dale Carnegie reminds us it’s more effective to talk about your audience, not yourself.
- (09:19) #6: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley. This one covers everything from grammar and organizing ideas to how to create a compelling story. She also uncovers perhaps the truest definition of quality: Utility + inspiration + empathy…BRB buying this book right now.
- (10:50) #7: Pre-Suasion: Channeling Attention for Change by Robert Cialdini. Hey we talked about this idea last month!
- (12:26) #8: The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
- (14:23) #9: They Ask, You Answer by Marcus Sheridan
Get the scoop about each book in today’s Listen.