Facebook’s growing at an exponential rate on its way to world domination. Cue: diabolical laughter. It’s getting pretty hard to keep up with it. Just in the past month, Facebook’s made 12 updates, many of which change how people use its advertising features. That’s big news for us marketers.
In case you missed ‘em, here are the biggies (#3 will shock you):
- Advertisers are getting more control over their ad placements, like higher pre-campaign transparency
- Creating full-width ads for Audience Network (full-width ads increased user engagement by 58%!)
- Stricter rules against clickbait
- Optimizing your post’s target audience
- New Canvas Ads templates
- Value-based Lookalike Audiences
Read on to peep all the updates and how to utilize their full potential.