Total Eclipse of the Ads - Carney
The Daily Carnage

Total Eclipse of the Ads

Did you peep the solar eclipse yesterday? With protective eyewear, we hope! Seems like everyone wanted a piece of the solar-lunar action — and for good reason! If you were anywhere that witnessed the total eclipse, the sky and atmosphere were surreal, awash in the midnight blue of nightfall.

As such a momentous occasion, it’s not any wonder brands across the country wanted to cash in on the opportunity to advertise alongside the eclipse. Adweek rounded up a few examples of brands that really put their heart and solar into quirky, eclipse-centric ads — from “moonchkins” and “mooncakes” to a disobedient dancing banana.


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