It’s been over a decade since the NBA aired “Jingle Hoops,” a brilliantly simple spot featuring some future MVPs shooting especially merry trick shots.
This year, we’re getting “Jingle Hoops Regifted,” a stop-motion-animated reprisal for a new generation.
Not everyone is delighted by the return, though. The comment-section consensus seems to be:
It’s not a bad ad. But if you can’t match the energy of an iconic part of the zeitgeist, it’s better to let it sleep in heavenly peace.